Me and mini me
Hello friends, my name is Christopher M. Castillo. Thank you for visiting my page.
Here is a little information about me:
Hometown: Racine, WI
Currently live in Phoenix, AZ and Milwaukee, WI during the summer.
Christopher M. Castillo has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He holds his MBA and BBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs. He is a proud single dad of a handsome seven year old and is very close to his family and community.
Christopher is the CEO of Aeutus Marketing headquartered in Phoenix, AZ and the owner of Castillo Consulting Services, LLC headquartered in Milwaukee, WI. His focus has been on small business consulting and providing assistance with business plans. In 2009, he decided to take his company’s offering online by filming various videos to share his knowledge with friends, family and you. Please visit Christopher’s sites:
CastilloConsultingServices.com
EDUCATION
M.B.A. – Master of Business Administration
Cardinal Stritch University · Milwaukee, WI
Major: Business / Marketing
Graduated: December 1999
B.B.A. – Bachelor of Business Administration
University of Wisconsin Whitewater · Whitewater, WI
Graduated: May 1996
Major: Management / Business Administration
Grant Proposal Writing and Fund Development Program Certificate
University of Notre Dame, Mendoza College of Business
Presented by Nonprofit Executive Programs at The United States
Hispanic Chamber of Commerce Conference · Dallas, TX
AWARDS & ACTIVITIES
· 2009 Multicultural Entrepreneurial Institute (MEI) Volunteer of the Year Award
· 2008 Small Business Administration (SBA) – Minority Business Champion, Nominee and Runner-up
· 2006 – 2010 Volunteer at the Bilingual Entrepreneurship Summer Training (BEST) Youth Camp sponsored by The Latino Entrepreneurial Network, Milwaukee, WI.
· United States Congress – 2006 Certificate of Special Congressional Recognition recipient. In recognition of outstanding and invaluable services to the community.
· 2005-2008 University of Wisconsin Milwaukee (UWM) Technical Assistant – provided assistance with business plans, computers and finances to the students of the Hispanic Entrepreneurial Certificate Program.
· 2006 Community Service Award – for the dedication, commitment and service to entrepreneurs and business owners of the Greater Milwaukee Area. Presented by El Centro Empresarial and UWM
· Hispanic Chamber of Commerce 2005 National Convention – Volunteer coach for the national BizFest competition (Hispanic high school students competed in a national business plan competition)
· Latino Entrepreneurial Network – Founding Board Member, Marketing and Public Relations Officer 2004 – Present
· University Of Wisconsin-Whitewater (UWW) – Board Member, Business School Minority Business Program June 2009 to Present
· Enjoy being a mentor to a wide range of human beings 
FUNCTIONAL AREAS OF EXPERTISE
Marketing & Sales
· Experienced with Requests For Information (RFI) & Requests For Proposals (RFP) and various other sales proposals for prospects & clients.
· Spearheaded the rollout of the E-Commerce brand name, image, website and collateral.
· Analyzed consumer banking trends and analyst reports to develop promotional programs to assist banks in promoting and pricing E-commerce offerings.
· Created new software and packaging model that produced corporate savings of over $350,000 & 1400 labor hours and reduced customer time in handling and packaging of software and manuals by over 75%.
· Authored marketing plans, press releases, and sales collateral as well as electronic media.
· Provided Marketing and Public Relations consulting to start-up businesses.
· Saved over 30% by negotiating lower rates for industry directories.
· Generated sales leads and drove tradeshow strategy at various trade shows throughout the U.S.
Public Relations/ Communications
· Created the metrics & statistics used as the performance criteria for Metavante’s executives and sales staff.
· Saved over $200,000, or 28%, on PR agency fees by performing various tasks in-house and by researching new application software with minimal investment in dollars and time.
· Managed a budget of $650,000 and $1,250,000.
· Negotiated savings of over 20% for Metavante article reprints (paper or electronic) between 2002 & 2005.
· Work with industry analysts, journalists & media to provide corporate information (i.e. statistics, strategies, press releases) as well as facilitate interviews with Metavante Executive Management.
· Responsible for Trademark (TM) and domain name management for Metavante Corporation.
o Knowledgeable about TM law and registration procedures.
o Acting liaison between Metavante’s attorneys/legal advisors and employees (i.e. Marketing, Sales, etc.) on proper TM usage and infringement.
· Presented to individuals and groups of up to 400 and completed a Corporate Speaker Training course.
· Responsible for the distribution of press releases to various media, analysts and journalists.
Account Management
· Coordinated the design, and creation, of multiple websites and landing pages.
· Integrated marketing and sales materials for multiple companies after acquisitions.
· Managed key clients that contribute to nearly 10% of recurring revenue.
· Coordinated the creation of several Multimedia CDs with various internal teams and external vendors.
· Managed accounts for over 40 financial institutions and 10 individuals on three different teams.
· 2003, 2004 & 2005 Key Results Award recipient – Metavante Corporation.
· “You’re the Best” Award recipient – Metavante Employee’s Association.
PROFESSIONAL EXPERIENCE
Castillo Consulting Services, LLC, Owner, CEO
Business and Marketing Consultant
Locations: Phoenix, AZ & Milwaukee, WI 2005 – Present
Marshall & Ilsley Corporation / M&I Bank, Milwaukee, WI April 2007 to April 2009
Marketing Consultant responsible for the strategic marketing, planning, project management, quantitative results tracking and support for the Commercial Banking division and for multiple business lines within Commercial Banking. Manages the rollout, training and maintenance, of a new Marketing Content Management System.
CNH Capital, Racine, WI November 2006 –March 2007
Marketing Liaison responsible for the CNH Credit Card/Commercial Revolving Account marketing initiatives. Manage a budget of $1.25 million and development/execution of marketing plans and campaign measurement for various divisions such as Parts and Services, Insurance and Remarketing.
Extendicare Corporation, Milwaukee, WI April 2006 – October 2006
Account Manager for Extendicare’s technology subsidiary, VCPI. Responsible for client relationships, profitability, and communicating customer business requirements as opportunities for additional VCPI services. Develop proprietary intellectual property such as project plans, case studies, ROI analysis and additional service offerings.
Metavante Corporation, Milwaukee, WI October 1996 – April 2006
Reported to Vice President, Investor and Public Relations, Corporate Communications and was promoted four times in 10-year career.
· Business Analyst, Public Relations/Corporate Communications
· Corporate Marketing Account Manager
· E-Commerce Marketing Services Manager
Marshall & Ilsley Corporation, Milwaukee, WI June 1996- September 1997
· Management Associate – was recruited and trained through the corporation in preparation for management positions. Completed a formal 10-week corporate development program including various rotations in different areas of the corporation including M&I Bank and Metavante Corporation.
